When I was in private practice, one of the most difficult tasks for me to accomplish was creating a good-looking, professional logo. Either graphic designers cost way too much, or my skills were far too few. I wanted a “turnkey” process for creating and designing a professional logo. Well, now there’s a site that promises to help you navigate the process, and produce a logo you are proud to show off. The site is DesignEvo.
DesignEvo gives you a variety of categories, from which you can select a template.
DesignEvo even has its fair share of legal and political logos, if you’re into using the cliché scales, gavels, fluted columns look.
How does this site work?
DesignEvo is easy to navigate, and the logo design process is in a “what-you-see-is-what-you-get” format. Either select a template to work from, or design your own from scratch. If you design your own, the process is easy.
Select an icon you’d like to use.
Select the font.
And select any shapes or designs to embellish.
I should also warn you not to forget to modify the canvas size — default is 500 x 500 pixels, but that might not be your flavor.
Digging deeper into DesignEvo
For my test (a new site logo), I decided to create a logo from scratch. I browsed the selection of available fonts for the perfect one. Unfortunately, the selection of fonts is pretty small. Most of the fonts are Google Fonts, which are free, but there’s maybe 100 or so. They also haven’t selected many of “professional” fonts, so again, if you want cliché, you’re in luck. (Thankfully, there’s no Comic Sans to select.)
On the other hand, there are quite a number of different icons (depending on your search), and a number of shapes to add to your design.
For my project, I selected the playful, “Love Ya Like a Sista” font, a phone, and (wait for it) a briefcase and location marker, to create this new logo:
I also created another one based on the same theme:
How cliché of me, right? Awesomeness all of the same.
Now I am a bit disappointed that you can’t upload your own icons, or even fonts. That could improve this process, and the final product, so much more.
But you haven’t talked cost
Here’s the down-low on the cost for creating your logo.
At first, I was a bit discouraged by these packages. When DesignEvo originally sent me their “have a look at our site” and “make your free logo” pitch, I was all about the “free” part of the pitch. So that was a bit of a bait and switch move. Yes, you can design a “free” logo, but the maximum file size is limited to 500 x 500 (which kind of defeats your size selection earlier), and is plain .PNG format, which gives you zero control. (and you’re also required to attribute your logo to DesignEvo.)
Of course, this is generally fine for most projects — e.g. business cards and firm letterhead — but doesn’t translate well to larger format needs such as banners or billboards. For those needs (or even a more high-quality image) you’ll need to upgrade to a “Basic” or “Plus” logo. And here is where I have some heartburn. I’m not totally convinced that the output — basic templates with cliché icons — is worth $19.99 or even $39.99.
And here’s why: I paid a freelancer from Fiverr.com, the grand old price of $5.00 to design my current site logo. Sure, it’s cliché all around, but it was $5.00, and I get all of the rights and edit abilities — the designer also offered me full vector files for $20, which I think is a great deal.
The overall value
Generally, and aside from my pricing complaint, I think DesignEvo is a great site for a simple, professional looking logo. Obviously, if you’re looking for something more elegant or customized, it’d be wise to hire a graphic designer.
This post is not sponsored by DesignEvo or any other party, and I have not received any compensation or other types of amenities for my opinion.