Google Wants You to Awaken The Force

The next installment of the Star Wars franchise opens in US theaters on December 18. Google — but I presume Disney’s advertising army — is trying to capitalize on the hype with a new way to show your support for the Dark or Light Side.

Awaken the Force

Google gives you the ability to choose a side and match your choice with your Google avatar and other Google services.

light and dark avatars

Unfortunately, I could never get my avatar or other Google services to switch, so I ended up with a blue and red avatar I downloaded directly from the Google Star Wars site. Note, the FAQ page says the change could take hours to complete (like any good Jedi training), but I never got mine, and naturally I got bored.

I got a slightly better response when I added Google’s, The Force Awakens, extension to Chrome. This resulted in a picture from the movie being shown every time I opened a new browser tab.

chrometab

It’s a fun little gimmick, but hardly anything worth hyping, or even a reason to slow down Chrome’s performance with another extension.

Google also released a new YouTube video to hype the hype.

Go to google.com/starwars to play around.

So which side did you choose? And were you able to get all of your Google services aligned, or are you a “fence sitter” — I suppose I could view my experience as finding “balance” in The Force — like me? Let me know in the comments.

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Jeff Taylor

I’m just an ordinary guy living an extraordinary life. I’m also an attorney and I blog about Android for lawyers. You can follow me on Twitter, LinkedIn, YouTube, or Google+.