The next installment of the Star Wars franchise opens in US theaters on December 18. Google — but I presume Disney’s advertising army — is trying to capitalize on the hype with a new way to show your support for the Dark or Light Side.
Google gives you the ability to choose a side and match your choice with your Google avatar and other Google services.
Unfortunately, I could never get my avatar or other Google services to switch, so I ended up with a blue and red avatar I downloaded directly from the Google Star Wars site. Note, the FAQ page says the change could take hours to complete (like any good Jedi training), but I never got mine, and naturally I got bored.
I got a slightly better response when I added Google’s, The Force Awakens, extension to Chrome. This resulted in a picture from the movie being shown every time I opened a new browser tab.
It’s a fun little gimmick, but hardly anything worth hyping, or even a reason to slow down Chrome’s performance with another extension.
Google also released a new YouTube video to hype the hype.
Go to google.com/starwars to play around.
So which side did you choose? And were you able to get all of your Google services aligned, or are you a “fence sitter” — I suppose I could view my experience as finding “balance” in The Force — like me? Let me know in the comments.