You should pay attention this morning to Google’s updated Terms of Service. The new terms went into effect yesterday. The terms add one key paragraph that won’t sit well for some folks:
Our automated systems analyze your content (including emails) to provide you personally relevant product features, such as customized search results, tailored advertising, and spam and malware detection. This analysis occurs as the content is sent, received, and when it is stored.
Of course, this is to counteract the issue revealed in the email scanning class action lawsuit.
If you’re anti-Google already, the full acknowledgement of Google’s scanning will probably give you the “I told you so” feeling. Otherwise, you’ll probably shrug it off. Further, you need to remember that Google’s free services use a different Terms of Service agreement than paid Google Apps accounts. I suspect we’ll see a similar statement appear in the Google Apps Service Agreement.
Will this new revelation change how you feel about Google’s products or services?