Google wants to help its app developers become more successful and start generating revenue for themselves (and businesses). Thus, Google’s trying to help anyone develop better mobile applications.
A new infographic from Google’s AdMod division shows developers how to capitalize on their consumers’ use of their application.
I think law firms can capitalize on a couple of important takeaways from the infographic, especially if they want to ignore my advice.
If your app’s not a “core app,” it’s not getting used
Contrary to your popular belief, your app isn’t that popular. Google’s infographic shows that most mobile device users rely on 5 apps each day.
If you’re truthful with yourself, you’ll discover you fit into the majority of users. Let me guess: email, Twitter/social media, calendar, and two more “personal favorites.”
Users don’t really use their devices
This stat kind of shocked me, but actually makes sense.
This finding makes sense because most users really aren’t using their devices as we suspect. With over 1,000,000 different applications, it’s hard to imagine that anyone has time to check them all out. Users in the US and UK are far below their Asian counterparts.
Less than 50 is remarkable, since I’ve probably downloaded 500+.
Mobile is all about games
As much as I lament about more apps for lawyers, I’ve resigned myself to realizing that those apps aren’t coming.
Remarkably, the US and UK love playing games. Thus, if you want to recoup your loses for development, gaming is the answer, especially if your game becomes a top hit.
As the infographic explains, free to paid is the “bang for your buck” model to produce the greatest results. Google notes that in-app purchasing doesn’t work, since 85% of users don’t use the model. Build brand loyalty.
Notice too that the conversion model from free to paid is higher in China, but lower in South Korea and Japan.
About 33% of users in the UK and US convert from free to paid versions of the apps.
Make the app useful and generate user appeal
According to Google’s infographic, cost and user reviews are the two majority factors when deciding what apps to try and buy.
Obviously free apps do best, but a majority of those surveyed report that favorable ratings and reviews help prompt selection.
Seriously consider the tips
I think any law firm who wants to design a mobile application needs to seriously consider these six tips in their design phase. It’s too easy to develop an app based on some prior template — think personal injury attorneys and “your car wreck tips” — but firms who want to stand out will do well to follow Google’s advice.
Anyone who’s following Android development for any significant time knows that Google’s trying to unify app design. Google really wants its platform of Android apps to have a similar look and feel, which the company believes will improve app quality.
If you’re going to ignore my advice about developing a mobile app for your firm, then please have a lawyer on your development team who understands Google’s push for app quality. More importantly, your firm needs to vet its developers and make sure they’re going to understand your vision, and help create a good-looking product. And finally, prepare to spend some money because quality app development isn’t cheap — thus the reason nobody wants to tackle the small Android legal market niche.
Click here to get a PDF version of the AdMob infographic. Google also has an App Developer Business Kit that’ll help to understand some basics of mobile app development. Google also has The Guide to the App Galaxy for a fun look at turning app development into a business. If your firm wants to develop an app, then treat it like a business and not like another lost law firm venture.