There aren’t a lot of lawyers on Google+, even though there should be. When I’m not blogging here, playing with The Droid Tots, or trying to make money as a lawyer, I’m chatting with others on Google+.
Google+ is one of those social media sites, so if you’re not into the social media scene, you’re probably not going to like Google+.
For those who are interested, Google+ offers video chats, called Hangounts, direct messaging/chats, and a place to store photos. There are a number of different “Communities” that may interest you and clog your feed page. You can find your Google+ feed here, or by clicking your +Name in the upper left hand corner of your Google account.
But Google+ offers something more interesting, and maybe even useful, than just as a social media site. In particular, Google+ offers “auto awesome” pictures and photo spheres.
Photo spheres are those painstakingly-created, fully-immersive, 360 degree photos we’re used to seeing from real estate agents trying to hock a less-than-perfect (or gem) home. Those pictures used to take time, money, and software to create.
Fortunately, the Android 4.3 camera app has a photo spheres feature that allows you to whip out a semi-quick picture. You can check out some photo spheres I took on The Great Adventure 2013 here and here.
Photo spheres enhance the world around us, which is what I believe is Google’s ultimate goal. Thus, Google’s also provided a method for uploading photo spheres to Google Maps.Note too, Google+ is not required, but it helps.
I got to thinking about a law firm marketing possibility after playing with a few Maps uploads of my own photo spheres.
I decided to use a photo spheres to showcase our office environment. For instance, I took this photo sphere of our new office:
The photo sphere gives a detailed look at the inside of our office, and hopefully offers a comforting engagement to prospective clients. Of course, you could also give your clients the virtual tour by going through every inch of your office, similar to Google Street View.
I’m quite certain that the more content, especially picture and image content, you submit, the more “Google relevant” your law practice will be. Of course, I suspect there’ll still be those attorneys who just don’t get marketing, and will “photo-brag” their achievements.
As you can see from my examples, photo spheres take work to be really good. So, practice. Here’s a few tips to take better photo sphere shots:
- Keep taking shots (start over if you have to)
- Slow down
- Grab uniform coverage across the sphere
- Watch out for plain walls or surfaces that will create difficulty interpreting
- Be patient
- Be cautious of “oversharing” (photo spheres use GPS to pin-point locations, so be cautious about where you’re sharing
When you link your photo sphere with Google Maps, you’re really elevating your law firm’s subtle and non-pushy marketing tactics.
If you’re interested in getting more Google+ involved, check out these fun communities: