Pinterest finally released its Android app (free). Oddly enough, if you search Google Play for the app, you’re going to need to dig. I think its burial in Google Play is indicative of the lackluster rush Pinterest showed in bring the app to market.
The app is relatively simple to use. The sign-on screen looks similar to the website, and in fact, a chief complaint of reviewers is that the app is too much like the website. Seems like a petty complaint since Pinterest is basically a hybrid of Google and Evernote, with some Facebook thrown in.
There are 3 ways to login: traditional email (my method), Facebook (and then you get the annoying posts to your Facebook Timeline that everyone hates seeing), or Twitter (see Facebook).
After logging in, you’re taken to the main page, which looks like the website – go figure.
I liked the Android app better than the website, because when I logged in, I was treated to 6 pictures of sock monkey costumes, which is about 5 less than I saw in my web browser.
There are 3 pages, a Home page, a Profile page, a Search page with categories, that make it easy to get around, and will look very familiar to the not-so-techno-savvy soccer moms out there.
What I also like about the app is that it’s easy to create new “boards” and “pin” items or ideas to those boards from the categories.
Sorry brainiacs, as annoyingly simplistic as the app is, Pinterest did a fantastic job of sticking to what works best for their demographic. They whole-heartedly applied the cliche addage: keep it simple, stupid.
I think after today, we’re going to see a lot more moms “pinning” to their boards during their kids’ soccer games, school recitals, and boring “meet the teacher” meetings.