And Then There Was Play

Google Play, make me belch! In a fit of absolute branding stupidity (or genius), Google has renamed its app, music, and ebook site. The site-formerly-known-as-The-Android-Market, is now Google Play.

I got wind of this with an e-blast email from Google luring me to “exciting” news. Always one for Google’s marketing pull, I eagerly clicked the link of disappointment.

Google even offered this “creative” video to hype me up for Play’s “fun”:

Seriously? I’m supposed to flaunt over this because “it’s all simply here.” I thought the Android Market was “all simply here” and I swooned to my heart’s content on being able to do everything. Hey Google, knock, knock, we already had that. In fact, according to my reading of the blog post, you’re not changing anything, except the name. Want to see? Here:

Supposedly, with Google Play you can:

  • Store up to 20,000 songs for free and buy millions of new tracks – check, already had this
  • Download more than 450,000 Android apps and games – check, already had this
  • Browse the world’s largest selection of eBooks – check, already had this, except I prefer Amazon’s selection
  • Rent thousands of your favorite movies, including new releases and HD titles – and check, except with a rooted device this isn’t possible

So what’s the big deal? Apparently, it’s all about across-device sync.

My guess, from a legal standpoint, is that Google’s seeing itself as a deer in the headlights with the patent wars, and is distancing itself for any semblance of Apple. I could be wrong though. Maybe they had some branding “guru” tell them “it’s fun to play” and “you should totally change everything you’ve developed over the last 2 years and go ahead with a ‘New Coke’ style campaign.” I could be wrong. Maybe the guru also told them to remove any evidence of Android. I could be wrong.

As for me, screw Play, I’m sticking with the-Google-website-formerly-known-as-The-Android-Market.

P.S., I also noticed that the Google Android branding webpage (where I pull the hex code for Android Green) was all screwed up graphically, so maybe this “branding guru” is affecting all walks of Android. Please, no!

P.P.S., hurry and take advantage of this stupidity and download all of the $0.49 apps. There’s some good ones, and some not half good ones.

 

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Jeff Taylor

I’m just an ordinary guy living an extraordinary life. I’m also an attorney and I blog about Android for lawyers. You can follow me on Twitter, LinkedIn, YouTube, or Google+.